This is not a I love Apple article…so anti-apple people, Stop. It just happens that I had a great client experience with them.
If you want to know why the Apple Stores do so well, well there is a customer service aspect that goes beyond the whole design, it just works whoop,whoop thing.
We are currently evaluating what kind of IT equipment we will transition to for the next generation of computers, smart-phones, etc.
One of those options is to go into the closed garden that is Apple. We are tempted. And I have to say the pre-sale experience has been impressive so far, and I’ll tell you why.
They have been there when I called and I was impressed by their capacity to listen recommend products and solutions that they have as well as taking the time to write personalized letters and make jokes in them as well as making sure to be there when they say they will be and they have followed up in a respectful manner. They are an excellent example of permission marketing.
What is permission marketing, simple, just ask if your allowed to do things before you do them! IE
So when we ask our clients what they want we feel respected and it makes us responsible for our relations with them their actions and our feelings towards them. It is the new wave and it is so much better than older methods.