Accessibility to products…all about how to sell!

There are only seven ways to make money.  An immense number of things can be transacted in these seven ways but there are only seven ways to sell things.

Sale of an object, User fees, Memberships, Rental, Licensing fees, Brokerage fees, Advertising fees.  That’s it.  And it is through understanding your clients and their capacity to pay for something that we choose the appropriate method.  What is it that people need, why do they want to hire your products or services and how do they expect to use what you have to sell.  So let’s look at them and what they have as expectations and advantages.

  • Sale of an object:  This is for items that your clients can afford to own 100% of the time after purchase, you can store it, maintain it, and it is something that you gain an advantage of having constant access to.  It may also be things that you don’t want others to have used or handled.
  • User Fees: This is for people who want to have access to something that they don’t want to or cannot own 100% of the time.  You are charged when you use the service or product.  This may be something like your cell phone service.  You are charged for usage of the network.
  • Memberships: This is the ability to come and use the product anytime you want.  It is a kind of shared ownership of the things being shared.  You can come and go anytime and use the product as much as you want.
  • Rental: This is the idea of on demand, temporary, ownership of an object that you wouldn’t want to own or can’t afford to own.
  • Licensing fees:  This is the ability to use someone else’s ideas to make money.  You pay them a fee so you can sell their product.
  • Brokerage fees: This is paying someone as an intermediary to perform a service that is within their expertise .

So now you can ask yourself: how would my clients be most advantaged?  That approach will generate more business than any other approach due to its clientcentric nature.  So ask yourself, “If my product or service is too expensive or burdensome for my clients, how can I build a business model that is based on service and not your personal desires.”

Good luck!

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Hindsight is 20/20, but useful is in the future!

Names have been changed to protect the innocent!

Q1: we have a free block of time this evening, who can make it to a work session tonight?
Useless answer 1: I didn’t know we were meeting tonight! I’m in Moscow all week!

We knew that! Please don’t tell us what you would have done!


Q2: I’m looking for CDs any suggestions?
UA2: if I would have known I would have brought bunch yesterday!

Not helpful!

Please don’t communicate to people in the past it is a way of admonishing people about their actions without being direct. I it’s kind of like saying
“Why weren’t you thinking about me before you knew what you wanted!?”

If you want people to think of you as being useful you have to be able to go out and make sure that they are getting what they want and now what you would have given them if you would have been informed before!

If you have a sense of insecurity that needs people to think of you, please do not tell me what you would have done. Tell me what you are going to do now!

My needs and those of your clients exist in the future not even in the present! You have to be able to tell them how and when you will be able to meet their needs. So don’t show them what you would have done or even what they should have done. Show them the answer lead them towards the light.
The past is the past.
It’s done.
Stop talking about it!

Thank you.

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Open your ears and shut your mouth: lessons from social media

Let’s start with an excellent example from Facebook!

Friend 1: Hey everybody, I’m looking for nice silk flowers! Anyone know where I can find some pretty ones?

Stupid answer #1) Real flowers are so much nicer!

AAAAAAAAAAAAAAAAAAAAAGH! If I ever catch you doing this as an entrepreneur I will slap you!


Friend 2: who knows some good mediation CDs?

Stupid answer #2: google it!

Really? Because I didn’t know you could do that on the Internet!

If you really want to be helpful online please for the love of God take the time to ask yourself the following question. ” Is this useful to the person I am taking the time to answer? Or am I just trying to fill up space?”

If you believe that you are being helpful please do so. However, to do so you must be answering the question and not some variation there of!

These two examples are both people attempting to use social searches to fill a lack of knowledge they have a question to witch they want their friends and social peers advice! They do not want:
-Your criticism for their choices!
-Your advice on how to automate the process!
-A joke at their expense that belittles them!

So as a person and perhaps as an entrepreneur or business person please think, are you listening or just talking, before you type!

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