If it’s profitable it is morally right! That is the credo of the modern age! We have become a people who looks to their pocket book to decide on what actions to take. Once upon a time we looked out and decided things based not on reports and figures but on morality and common sense.
This era has passed us by. I remember walking through ikea with my 87 year old grandmother….she never looked at the price she always looked at where it was made! And her purchases went basically from Western Europe out. The closer it was made to the centre the higher her opinion of the quality. People who buy based on quality and not cost are a dying breed.
In his new book entitled “I spend therefore I am“, which I look forward to reading soon, Philippe Roscoe, speaks to the means by which our society has become a society entirely beholden to the pseudo science of economics.
It is our responsibility as entrepreneurs to make decisions that fulfil the triple bottom line and not jus the top one. We are pillars of society the ones that take things on and make them happen! Entrepreneurs make jobs security and families possible. We are what helps to hold the fabric of modern society together. So we must always ask does this help people, our Environnement and does it make our business viable? When all these things align we have a great business going. Then it’s moral.Google+