Accessibility to products…all about how to sell!
There are only seven ways to make money. An immense number of things can be transacted in these seven ways but there are only seven ways to sell things.
Sale of an object, User fees, Memberships, Rental, Licensing fees, Brokerage fees, Advertising fees. That’s it. And it is through understanding your clients and their capacity to pay for something that we choose the appropriate method. What is it that people need, why do they want to hire your products or services and how do they expect to use what you have to sell. So let’s look at them and what they have as expectations and advantages.
- Sale of an object: This is for items that your clients can afford to own 100% of the time after purchase, you can store it, maintain it, and it is something that you gain an advantage of having constant access to. It may also be things that you don’t want others to have used or handled.
- User Fees: This is for people who want to have access to something that they don’t want to or cannot own 100% of the time. You are charged when you use the service or product. This may be something like your cell phone service. You are charged for usage of the network.
- Memberships: This is the ability to come and use the product anytime you want. It is a kind of shared ownership of the things being shared. You can come and go anytime and use the product as much as you want.
- Rental: This is the idea of on demand, temporary, ownership of an object that you wouldn’t want to own or can’t afford to own.
- Licensing fees: This is the ability to use someone else’s ideas to make money. You pay them a fee so you can sell their product.
- Brokerage fees: This is paying someone as an intermediary to perform a service that is within their expertise .
So now you can ask yourself: how would my clients be most advantaged? That approach will generate more business than any other approach due to its clientcentric nature. So ask yourself, “If my product or service is too expensive or burdensome for my clients, how can I build a business model that is based on service and not your personal desires.”