The blog

By Aaron Patella

Attachment Theory. Understanding needs!

Posted by on May 3, 2014 in Business, Communications, customer service | 0 comments

Attachment Theory.  Understanding needs!

So last time we looked at the hierarchy of needs by Maslow, and how the basic needs are the same for everybody, but how we arrive at those needs differs between people.  Now we are going to look at how using basic needs allows us to create relationships that last a lifetime and to which we are fundamentally bonded.  attachment theory is something that has been being developed since the UN wanted to create awareness of the impacts on children being left orphans after the Second World War.  It has largely supplanted Maslow’s hierarchy of...

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Apple drives its business. Permission marketing in action

Posted by on May 2, 2014 in Business, Communications, customer service, user experience | 2 comments

This is not a I love Apple article…so anti-apple people, Stop.  It just happens that I had a great client experience with them. If you want to know why the Apple Stores do so well, well there is a customer service aspect that goes beyond the whole design, it just works whoop,whoop thing. We are currently evaluating what kind of IT equipment we will transition to for the next generation of computers, smart-phones, etc. One of those options is to go into the closed garden that is Apple.  We are tempted.  And I have to say the pre-sale...

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Stand up or sit down! Another way to organize clients!

Posted by on Apr 28, 2014 in Business | 1 comment

Stand up or sit down! Another way to organize clients!

A lovely little bar in the area has made serious progress on the bathroom front in North America! Because, really, guys and girls use the same bathrooms in Europe and everybody uses the same at home! So why not help our prudish friends here by simply dividing the bathrooms not on gender but on desired usage. Standing or sitting! The standing bathroom is configured for 4 while the sitting WCs are set up for one. Simple, elegant, egalitarian, efficient! 45.400474-71.888346Share...

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Don’t call your clients liars

Posted by on Apr 25, 2014 in Business, Communications, customer service, Entrepreneurship | 0 comments

Don’t call your clients liars

  My Grandmother was easy to set off.   If you wanted to see someone rear up and kick call her a liar…and really I think this is the case for almost anyone!  People all want to be seen as good and one of the things that we all know is bad is lying.  There are many times in a day when we tell white lies but the key to those is that they are mutually agreed on and we all know that they are kindnesses and not genuine attempts to mislead.  So I was talking to one of my suppliers for, what I was to discover was, the last time.  And the...

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Politesse: The oil of a healthy world!

Posted by on Apr 24, 2014 in Business, Communications, Entrepreneurship, Life | 1 comment

Politesse: The oil of a healthy world!

Today I look around me and realize something… hmmmm, wait…. we need a solid vector of attack for this…. Okay, vaccinations.  there are people today who think that vaccines are optional…and I’ll tell you why.  They work, they work really well…SO well that we have forgotten how blissfully healthy this world we live in is.  We don’t have to compose with Polio Measles Type b (Hib) Meningitis Hepatitis B Pertussis (Whooping Cough) Pneumococcus Rubella (German Measles) Varicella (Chickenpox) Diphtheria...

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Build your Brand then screw your clients!

Posted by on Apr 22, 2014 in Business, Extreme business | 0 comments

Build your Brand then screw your clients!

“The asset’s not the name.  It’s the quality.” -Harvey, Suits, The Inside Track. I’ve started watching Suits on Netflix, and I realizes this quote relates directly to my forks…HUH?  Harvey is talking about a F1 motor company that is going to transfer it’s manufacturing overseas.  This, in harvey’s opinion will be disastrous for his client and he spends the rest of the episode trying to fix the situation.  Because the real asset is quality, not the name. And now back to my forks, They’re...

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Loss and moving on!

Posted by on Apr 18, 2014 in Business, Communications, Entrepreneurship, Life | 0 comments

Loss and moving on!

Freedom is the ultimate goal of many people and you know what…when we loose something we are freed from it.  Something wonderful was opened up when someone said, the stuff you own starts owning you.  The something is true in many relationships, places, attachements of any kind.  We are creatures of habit and it can be difficult to create a habit of change and growth.  One of the ultimate goals of many is to grow through out their entire life. And sometimes we become fixed, we grow solid and sedimented into our relationships and we mourn...

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TANSTAAFL! Economics in Eight Words

Posted by on Apr 3, 2014 in Business, Entrepreneurship, Life | 0 comments

TANSTAAFL! Economics in Eight Words

The emergency director of the bankrupt city of Detroit used this word on the radio last year. It is in fact an acronym made famous by Robert Heinlein in his 1966 novel The Moon is a Harsh Mistress it stands for “There ain’t no such thing as a free lunch! ” fundamentally it means everything has a cost. The term comes from the trend of early 20th century bars and saloons to offer a free lunch, often composed of highly salty foods, to any patron who bought a drink (and then another, and another…). So while things...

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Using what you have to charge into the future.

Posted by on Apr 3, 2014 in Business, Communications, Entrepreneurship | 2 comments

Using what you have to charge into the future.

It fascinates me how we give up when w have an “old fashioned” business model. These two young Croatians are a fabulous example of how people who develop skills can transform those skills into modern utilities. Styles may change but people want essentially the same things. We want to feel pertinent and we want to feel that you take us seriously. These two guys have taken a beautiful instrument that is associated with classical music and brought it right in to the modern era in a big way! In just one year these guys have gone from...

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Proactive service, driving your clients

Posted by on Mar 31, 2014 in Business, Communications, customer service, user experience | 0 comments

Proactive service, driving your clients

I recently attended a screwup, at a funeral on top of it! The obituary in the paper said the visitation would begin at 10:00am while the funeral home had the schedule down for 11:00. People were standing in the hall for 45 minutes before they opened the door! So where was the first failure? Obviously it starts when the funeral director hasn’t noticed that an obituary has been posted with the wrong time! Next the staff hasn’t been notified that people will be arriving early. The family wasn’t made aware that people would be...

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