Without having to say it again there aren’t many arrogant self-centred people that you want to ask out for a beer or hang around with. So why would you want to hire someone like that?
Generosity is the key to social media marketing. When you want to attract people help them. Give them everything that they need to advance things themselves. When it becomes really hard they’re going to want help because doing the hard stuff alone sucks…now who are they going to call when it comes down to the hard stuff…the one who helped them with the easy stuff. The chances are better.
Generosity is a trait that we seek. People are communal by nature. We seek out people who support us and people who make us feel capable. Be that kind of company. The kind that helps and gives things away.